In the eighth episode of the program, we had a unique conversation with Coach Sami Al-Jamal, a jujutsu trainer who believes that sports are not just about exercises or championships, but a complete philosophy that reshapes character and instills deep values such as respect, humility, and self-control.
Coach Sami never planned to become a trainer, but he was always striving for the best and had the opportunity to train under world-class coaches, thanks to his background as a successful businessman. Upon returning to Jordan, and after his father opened a sports project, he decided to leave everything behind and dedicate himself to presenting jujutsu as a mission, not just a profession.
Sami believes that jujutsu is a unique sport because it’s combative, tied to real-life danger, and sometimes even life-or-death situations. But at its core, it’s about building a person; it enhances self-confidence and teaches when to start a fight, when to end it, and whether fighting is even the right choice.
He drew inspiration from the book Bushido, which he sees as a guide to living: combat as a life philosophy, teaching a person how to act with others and with oneself.
Coach Sami differentiates between being a good coach and being a coach of coaches. The latter requires deeper awareness, authentic role modeling, and leadership skills. He believes Jordan is rich in talent and has the potential to produce a new generation of outstanding trainers—if they are truly invested in.
He also points out that reaching the level of a good jujutsu coach can take five to ten years of serious, consistent training, as the sport is demanding, costly, and requires genuine commitment.
From as young as 3.5 years old, children begin learning basic motor skills such as walking and sitting, with gradual development of skills. Teenagers, on the other hand, require special handling—they go through phases of rejection and internal conflict, often thinking they know everything, while in reality needing guidance and understanding. In this role, the coach becomes the bridge between the child or teenager, themselves, and their society.
According to Sami, a coach is not just someone who gives exercises, but someone who fills the gap between parents and children—especially in today’s world where guidance is often lacking. He explains: “Parents don’t pay for training; they pay for care.” This makes it essential for a coach to be a role model, building trust first without arrogance or showmanship.
For Sami, the best coaching methods aren’t always in books or videos, but in the principles the coach embodies:
As he puts it: “What you give as one, returns to you tenfold from God.”
What Coach Sami Al-Jamal shared in this episode is a call to redefine sports coaching—not just as a tool for building muscles, but as a means to build human beings from the inside out. Jujutsu, as he described it, is not just a sport, but a cultural and human mission—one that begins with respect for the body and culminates in respect for life itself.
