The Behavior Change Specialization is designed for fitness, wellness, and health professionals who want to help clients build lasting habits, improve consistency, and follow through on their goals.

Through this specialization, participants will learn how to support clients using evidence-based psychology, effective communication, goal setting, mental imagery, and behavior change strategies. The course focuses on helping clients overcome challenges, strengthen motivation, and create long-term commitment to fitness and wellness programs.

Participants will also explore coaching techniques, client screening and assessment, behavior therapy methods, cognitive behavioral therapy concepts, social influences, professional practice, and ethics. This specialization helps professionals improve client outcomes and retention by addressing the mindset and behaviors behind lasting success. 

The Behavior Change Specialization equips participants with the knowledge and tools needed to support authentic, long-lasting behavior change. Key outcomes include improving coaching communication, applying effective goal-setting strategies, using behavior change techniques, supporting motivation, strengthening client adherence, and helping clients build habits that support long-term fitness and wellness results.

Key Knowledge & Skills Gained

• Behavior Change Foundations: Understand the principles behind lasting behavior change and client follow-through.
• Coaching & Communication: Learn how to communicate effectively and support clients through challenges.
• Client Screening & Assessment: Build skills in assessing client readiness, needs, and behavior-related factors.
• Effective Goal Setting: Learn how to help clients set clear, realistic, and meaningful goals.
• Behavior Therapy Techniques: Explore tools that support positive behavior change and long-term commitment.
• Cognitive Behavioral Strategies: Understand how thoughts, beliefs, and behaviors influence client progress.
• Mental Imagery: Learn how imagery techniques can support motivation, confidence, and goal achievement.
• Social Influences: Understand how interpersonal and social factors affect behavior change.
• Professional Practice & Ethics: Apply behavior change coaching within appropriate professional and ethical boundaries.

Professional Benefits

• Stronger Client Adherence: Help clients stay consistent and follow through with fitness and wellness programs.
• Improved Client Results: Support long-term success by addressing mindset, habits, and behavior patterns.
• Better Client Retention: Strengthen commitment and engagement through effective behavior change coaching.
• Expanded Coaching Value: Add behavioral expertise to personal training, nutrition coaching, or wellness services.
• Competitive Edge: Stand out with skills in mindset, motivation, communication, and behavior change.
• Professional Development: Build advanced coaching knowledge that supports more meaningful client transformation.

Exam Details

• You have 365 days from the date of purchase to pass the exam. After completing the course, you will take a timed online exam consisting of 100 multiple-choice questions.
• The exam must be completed within 90 minutes. To pass, you must achieve a minimum score of 70%. If you do not pass, you have up to three attempts to reach the passing requirement.

Prerequisites

• There are no prerequisites for this course. A fitness or wellness credential or a bachelor’s degree is recommended, but not required.